What is Digital Marketing?

What is Digital Marketing?

Simply put, digital marketing it is any form of marketing that exists online. A few common types:

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing
  11. Sponsored Content
  12. Search Engine Marketing (SEM)
  13. Instant Messaging Marketing

Digital Marketing helps you reach specific targeting audiences who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables your company to measure success and pivot as needed.

A few other benefits of digital marketing include the following:

  • Allows you to compete with bigger brands
  • Measurable results
  • Easier to adapt and change
  • Improves your conversion rate
  • Qualifies leads
  • Engages audiences at every stage of the sales funnel
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